Making the Most of Your Keywords
May 4, 2007 – 4:27 pmFor this post, I’m going to assume you understand and have implemented Meta Keywords in the header of your page.
Now then, you’ve put every keyword you could possibly think has some relevance to your site up in the head of your page. You’re all done, right?
Wrong!
You have to put your keywords to good use if you want a good Page Rank. What do I mean? I mean you have to translate those keywords into rich content.
Make sure your keywords make it into the actual copy on your website. If you have “Arts and Crafts” in your keywords, then talk about “Arts and Crafts” using that exact phrase. But don’t just mention it and then move on, make sure it appears again and again in actual, relevant content.
Don’t think you can get away with just listing all your keywords at the bottom of each page. Google figured out that trick long ago, and you WILL be penalized for it. Same thing with keywords that have nothing to do with your content.
When your users come in off a search engine after searching for “Arts and Crafts” and come to a page that has one sentence about “Arts and Crafts” or has “Arts and Crafts” listed way at the bottom of the page as a keyword anchor and then the page is about your cat pictures, they aren’t going to be happy. In fact, they’re very likely to hit that back button faster than you can say “bounced user”.
This is bad. You want incoming users to find what they want and you want them to find it quickly. A user who hits that back button as soon as they arrive is just as useless to you as someone who never came at all. Make sure your keywords reflect what is actually on your site, and then emphasize those keywords in your copy for best results.
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