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Hats Off - BlackHatSEO vs WhiteHatSEO

If you’ve been reading the SEO (search engine optimization) blogs, then you’ve probably come across the “blackhatseo” (black hat seo) or “whitehatseo” (white hat seo). If you’re wondering what hats have to do with your website, then you’re not alone.

The idea of “black hat” vs “white hat” comes from the old spaghetti westerns where the good guy often had a white or light colored hat and clothing and the bad guy had a black or dark colored hat and clothing. This made distinguishing between the good and bad guys easy, even with little characterization.

Make sense yet?

Black hat tactics are things like spamming, cramming unrelated keywords into posts, or creating websites only to link to your other websites. They often feel like “cheating” and the object of most of these tactics is to exploit the algorithms that search engines use. Unfortunately for the saps who use these kinds of schemes, the Google and the other major search engines wise up quickly and penalize sites that use these tactics. If you come across a blog touting an idea that seems “fishy”, it’s probably blackhatseo.

White hat tactics are your usual methods for gaining Page Rank. You won’t feel dirty using these tactics. They include concepts like leaving meaningful comments on blogs and sites, having lots of rich content, and making good use of alt and title tags.

Keep your nose clean and your hat bleached if you want to gain and maintain a good Google Page Rank.

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